Consulting & Training

Many organisations want to communicate about accessibility more confidently but aren't sure what that looks like in practice. Through consulting and training, I help marketing and PR teams, tourism organisations and brands talk about accessibility in ways that are clearer, more accurate and more respectful of disabled audiences.

This work draws on lived experience as a disabled traveller and a professional background in marketing and communications. Before going freelance, I spent 7 years working as a marketing and comms lead in the disability sector - and that experience shapes how I approach this work today.

My approach

Inclusive marketing, communication and storytelling should be honest, specific and centred on the people it affects. When organisations share clear, detailed information and represent disabled people authentically, it builds trust and makes travel feel more possible. My focus is always on helping teams move beyond good intentions towards communication that is valuable, transparent and genuinely inclusive.

Carrie-Ann Lightley sits in a wheelchair inside a hotel corridor, smiling as she chats with a member of staff who is handing her an item. The space features warm lighting, wooden floors, and open doorways leading into adjoining rooms.

Types of engagements

TRAINING

I deliver talks, workshops and training sessions that help teams communicate with disabled audiences more effectively - combining lived experience, real-world examples and practical guidance that can be applied immediately.

Topics often include inclusive storytelling, authentic representation, working with disabled creators, and avoiding common mistakes in disability narratives. Sessions can be delivered as conference talks, team workshops or tailored training, either online or in person.

CONSULTING

I also work directly with organisations to review and strengthen how they communicate accessibility - whether that's reviewing campaign messaging, advising on inclusive storytelling, or supporting teams as they develop accessible travel content and campaigns.

Inclusive storytelling training

A practical training session that helps PR teams avoid common accessibility mistakes, strengthen their pitches, build relationships with disabled creators, and create more credible, inclusive campaigns.

Book it today

It was one of the most meaningful presentations I’ve ever experienced, and I strongly believe everyone working in travel PR would greatly benefit from it. It was delivered with thoughtfulness, intelligence and personal insight, and the undercurrent of true authenticity throughout made it unforgettable. I felt emotional at points, not because of the subject matter, but because of the powerful bridge Carrie-Ann was able to forge with her words, connecting us on a human level to the lived experience of those traveling with a disability. It was also highly actionable. The clarity around what works (and what doesn’t) in pitching, alongside the broader conversation about representation and inclusive communications, gave us a lot to take forward in our work.

— Sacha Bell, Senior Vice President, Rachel Harrison Communications

Get started

Every organisation is at a different stage of its accessibility journey, so this work is always collaborative and tailored. If you're unsure where to start, get in touch and we can talk through what might be most helpful.

Get in touch

Carrie-Ann Lightley sits in a wheelchair on an open sided park train, pointing out towards the scenery while talking to others seated around her. The group looks out onto a busy outdoor area with people walking past.